Cookie Policy

Last updated: 1st March 2019

This Cookie Policy applies to any websites, branded pages on third party platforms (such as Facebook or YouTube), and applications accessed or used through such websites or third party platforms ("LTOYS Websites") which are operated by or on behalf of LTOYS S.à r.l., a Luxembourgish limited liability company (société à responsabilité limitée) with registered office at 141, route de Trèves, L - 6940 Niederanven, GRAND DUCHY OF LUXEMBOURG, registered with the Luxembourg Trade and Companies Registry under number B 220946 or any of its affiliated companies.

By continuing to browse LTOYS Websites, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies in this way or/and if you set your browser settings accordingly to disable the cookies that we use, this may impact your user experience while on LTOYS Websites.

The table below summarises the different types of cookie we use on LTOYS Websites, together with their respective purpose and duration (i.e. how long each cookie will remain on your device).

What is a cookie?

Cookies are files or pieces of information that may be stored on your computer (or other internet enabled devices, such as a smartphone or tablet) when you visit LTOYS Websites. A cookie will usually contain the name of the website from which the cookie has come from, the \"lifetime\" of the cookie (i.e. how long it will remain on your device), and a value, which is usually a randomly generated unique number.

What do we use cookies for?

We use cookies to make LTOYS Websites easier to use and to better tailor LTOYS Websites and our products to your interests and needs. Cookies may also be used to help speed up your future activities and experience on LTOYS Websites. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how people use LTOYS Websites and to help us improve their structure and content. We cannot identify you personally from this information.

What types of cookies do we use?

Four types of cookies gathered in two categories may be used on LTOYS Websites - \"session cookies\" and \"persistent cookies\". Session cookies are temporary cookies that remain on your device until you leave LTOYS Websites. A persistent cookie remains on your device for much longer or until you manually delete it (how long the cookie remains on your device will depend on the duration or \"lifetime\" of the specific cookie and your browser settings).

Some of the pages you visit may also collect information using pixel tags (also called "clear gifs") that may be shared with third parties which directly support our promotional activities and LTOYS Websites development. For example, usage information about visitors to LTOYS Websites may be shared with our third party advertising agency to better target Internet banner advertisements on LTOYS websites.

Cookie Types

• Type of Cookie: Necessary
  • What do they do? These cookies are essential to make LTOYS Websites work correctly, they enable you to move around LTOYS websites and use our features. Examples include remembering previous actions (e.g. entered text) when navigating back to a page in the same session.
  • Do these cookies collect my personal data / identify me? These cookies don’t identify you as an individual. If you delete these cookies, it may affect the performance of the website, or parts of it.
• Type of Cookie: Performance
  • What do they do? These cookies help us understand how visitors interact with our websites by providing information about the areas visited, the time spent on the website, and any issues encountered, such as error messages. This helps us improve the performance of our websites.
  • Do these cookies collect my personal data / identify me? These cookies don’t identify you as an individual. All data is collected and aggregated anonymously.
• Type of Cookie: Functionality
  • What do they do? These cookies allow our websites to remember the choices you make (such as your user name, language or the region you are in) to provide a more personalised online experience. They can also enable visitors to watch videos, play games and engage with social tools, such as blogs, chatrooms and forums.
  • Do these cookies collect my personal data / identify me? The information these cookies collect may include personally identifiable information that you have disclosed, such as your username or profile picture. We shall always be transparent with you about what information we collect, what we do with it and with whom we share it. If you delete these cookies, it may affect the performance and functionality of the website and may restrict access to content on the website.
• Type of Cookie: Targeting / advertising
  • What do they do? These cookies are used to deliver content that is more relevant to you and your interests. They may be used to deliver targeted advertising or to limit the number of times you see an advertisement. They also help us measure the effectiveness of advertising campaigns on LToys and non LToys Websites. We may use these cookies to remember websites you have visited and we may share this information with other parties, including advertisers and our agencies.
  • Do these cookies collect my personal data / identify me? Most types of these cookies track consumers via their IP address so may collect some personal identifiable information.

Do we use third party cookies?

We use a number of suppliers that may also set cookies on your device on our behalf when you visit LTOYS Websites to allow them to deliver the services they are providing.

When you visit LTOYS Websites you may receive cookies from third party websites or domains. We endeavor to identify these cookies before they are used so that you can decide whether or not you wish to accept them. More information about these cookies may be available on the relevant third party\'s website.

How can I control or delete cookies?

Most internet browsers are initially set up to automatically accept cookies. You can change the settings to block cookies or to alert you when cookies are being sent to your device. There are a number of ways to manage cookies. Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings.

If you disable the cookies that we use, this may impact your experience while on LTOYS Websites, for example you may not be able to visit certain areas of one of LTOYSWebsites or you may not receive personalised information when you visit one of LTOYS Website.

If you use different devices to view and access LTOYS Websites (e.g. your computer, smartphone, tablet etc.), you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

Session / temporary -- These cookies are deleted from your device after you leave LTOYS Websites.

Permanent / persistent - These cookies are not deleted from your device after you leave LTOYS Websites. They remain on your device for a longer period of time.

First party cookies -- These cookies are set by the website owner or service provider.

Third party cookies -- These cookies are set by parties other than the website owner.

Cookies used on LTOYS Websites

• Cookie: Cookie Consent
  • Group: Neccessary, Functionality
  • Type: Persistent, first party
  • What does it do? This cookie is essential to make LToys Websites work correctly.
  • Does it collect my personal data / identify me? This cookies don’t identify you as an individual. If you do not accept these cookies, you'll receive the Cookie Consent Message all the time.
  • Data Collected: Click on our Cookie Message
  • Data Sharing: None
• Cookie: Google Analytics
  • Group: Performance, Targeting / advertising
  • Type: Persistent, third party
  • What does it do? These cookies help us understand how visitors interact with our websites by providing information about the areas visited, the time spent on the website, and any issues encountered, such as error messages. This helps us improve the performance of our websites.
  • Does it collect my personal data / identify me? These cookies don’t identify you as an individual. All data is collected and aggregated anonymously.
  • Further reading:
    • Privacy Policy: https://www.google.com/intl/en/policies/privacy/

    • Google Analytics Opt Out Plugin: http://tools.google.com/dlpage/gaoptout

    • Further information on data protection at Google Analytics can be found here: https://support.google.com/analytics/answer/6004245.

Clear Gifs (Web Beacons/Web Bugs)

We employ and our third party advertising partner employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers' personal information.

For further information on our Cookie Policy and other technologies, please email us at sales(at)ltoys.lu .